David Jones – Havas Worldwide CEO – was on BBC Radio 4 in the Today programme this morning, talking about his book “Who cares wins”. Very inspiring. It simply confirmed my strong belief that businesses do benefit enormously from associating themselves to what is meaningful to their customers. So, the idea is that one key Continue…

Sponsorship is a very powerful and effective marketing tool because it increases impact on people beyond awareness and promotion. Sponsorship, unlike advertising, creates connections with positive ideas and it offers significant marketing advantages as well as showing support.  While attracting a business’ audience, sponsorship creates opportunities to broaden its exposure, increasing its credibility, image and Continue…