David Jones – Havas Worldwide CEO – was on BBC Radio 4 in the Today programme this morning, talking about his book “Who cares wins”. Very inspiring. It simply confirmed my strong belief that businesses do benefit enormously from associating themselves to what is meaningful to their customers. So, the idea is that one key Continue…

Sponsorship is a very powerful and effective marketing tool because it increases impact on people beyond awareness and promotion. Sponsorship, unlike advertising, creates connections with positive ideas and it offers significant marketing advantages as well as showing support.  While attracting a business’ audience, sponsorship creates opportunities to broaden its exposure, increasing its credibility, image and Continue…

I thought I’d start this blog by making clear that this vitual platform will not replace human interaction. It’s a publishing area, where I – and the rest of team – will share views and experiences about what we are confronted by in our daily activities in our own world of art and creativity. For Continue…